A new paradigm for innovation: Think products, not companies
From the iconic Italian novel, The Leopard, comes the insight, “If we want things to stay as they are, things will have to change.” If innovation is to remain the fuel for the economic engine of the United States then the process of innovation will have to change. Duane Roth, CEO of CONNECT, supports a new paradigm for innovation which emphasizes a “distributed partnering model” with a focus on advancing products rather than companies. This parsed approach would concentrate talent, capital and intellectual property in a manner which would potentially have greater efficiency and less risk, and therefore be easier to finance. The old model of huge, fully integrated companies would be replaced by entities distinctly concentrated in the product functions of discovery, definition, development and delivery. Coincidentally, San Diego has scores of companies which would be very happy to see this innovative approach to innovation blossom.
Recently Roth contributed an Insight & Opinion article for the Xconomist Forum. Click here to read Addressing the Innovation “Valley of Death:” It’s the Products, Stupid!
You can also check out the paper authored by Roth and Pedro Cuatrecasas of UCSD presented by the Kauffman Foundation.
The press release from the Kauffman foundation is here.
Tags: Duane Roth, Kauffman Foundation, Xconomists
This entry was posted on Sunday, February 7th, 2010 at 2:31 pm and is filed under CONNECT . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.





