My parents never sought my approval as a child.  That was not part of their generation’s mission statement.  Nor did they seek my opinion. That I might have some input on what we were going to eat or when was not a consideration let alone my thoughts on the selection of a family car.  My friends and I never had any expectation that our parents sought our approval in their decisions.  That things are different today is obvious, although not inherently good or bad.

Excesses which result from elevated attitudes of entitlement are all around us.  There are also significant positive behavioral changes which emanate from the parental quest for approval.  The emotional hook of an 8 year old girl crawling into her father’s lap and saying “Daddy, I don’t want you to die” has had a broader and deeper impact on smoking than even the American Lung Association could have ever hoped.  Second graders have assumed the role of family recycling czars and energy efficiency auditors.  Last year I purchased a couple of cases of Compact Fluorescent Light Bulbs (CFLs) to distribute to my co-workers.  Angie, my assistant, said her daughter had been bugging her for weeks to change the lights in their house to CFLs.  Another approval problem solved.

How can we ramp-up constructive opportunities to build upon this approval seeking phenomenon?  Are there viable strategies appropriate for business to embrace?  At the CleanTECH San Diego Showcase this week (see post below) the wide-ranging discussion on Smart Grid included some comments by the presenters about their children.  Lee Krevat of SDG&E described telling his 13 year old that perhaps the all electric Nissan Leaf would be a good choice for the family.  After doing her internet research his daughter expressed her approval and (more…)

The FIDO Home Energy Watchdog System fetched the Greatest Gadget Award for EcoDog, Inc. last night at the 9^_th annual CommNexus GadgetFest.  EcoDog is a Vista-based clean tech company which has positioned its technology at what will be the extreme reach of the smart grid, the home.  Set to launch this year, FIDO will sniff out opportunities room-by-room to reduce both the cost and consumption of electricity. 

This was my first year to attend GadgetFest.  The competition was impressive.  Ken Rutkwoski and Andy Abramson were over-the-top funny as hosts of the geek world version of American Idol.